Shares of Marin Software (NASDAQ: MRIN) are rallying premarket after the company announced on Thursday evening an integration with Criteo's Commerce Media Platform.
The company said the integration will allow the brands to manage and optimise “Criteo Marketing Solution and Retail Media campaigns—from display advertisements on the open web to promoted products on leading retailer websites—all within the MarinOne platform.”
Marin, which offers a unified SaaS advertising management platform, has helped advertisers manage and optimise over $40 billion in digital advertising spend across paid search, social, and eCommerce advertising since 2007.
Criteo will now provide Marin customers the ability to access part of its Commerce Media Platform. From there, they can measure advertising campaigns against commerce data.
“Commerce media is one of the most exciting and fastest growing areas of digital marketing,” said Chris Lien, CEO of Marin Software.
“With this integration, we can tap into Criteo's commerce data and intelligence to further our mission of providing advertisers with seamless access to customers across their customer journey, from the top of the funnel to the point of purchase,” added Lien.
Marin's share price has rallied 29.9% premarket to $6.25 after closing Thursday's session down 7.14%. For the year to date, it is up 138% after a big jump in at the end of June and early July saw it reach highs of $27.26.
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