BT Group Share Price Fell 4.53% on Ofcom’s Pricing Suggestions

The BT Group Plc (LON: BT.A) share price fell 4.53% after Britain’s telecommunications regulator Ofcom issued a ban on confusing contracts that were not providing sufficient clarity to customers regarding their monthly payments to telecom companies such as BT Group. 

Ofcom, the UK's telecoms regulator, has proposed new guidelines requiring providers to inform customers about potential mid-contract price increases at the point of sale, specifying the exact amounts in clear terms. 

The review, initiated by Ofcom in February, addresses the impact of soaring inflation on millions of customers. Telecom companies typically adjust monthly charges based on inflation rates, which represent the overall price rise in the economy. 

However, the recent spike in inflation rates has resulted in considerably higher charges for consumers compared to previous years. 

Ofcom's observations reveal that telecom providers commonly implement an annual increase linked to inflation, often adding an extra 3.9% on top. This widespread practice has led to confusion among customers regarding their payment obligations.

To counter this, Ofcom suggests that companies should explicitly state how payments will rise during a contract at the outset, moving away from vague, inflation-linked, or percentage-based terms.

Ofcom's chief executive, Dame Melanie Dawes, highlighted the complexity and lack of clarity in current in-contract price rise clauses, stressing the need for transparent pricing, especially given the current strain on household finances.

Several major telecom companies, including Virgin Media, Tesco, BT, Vodafone, and EE, have implemented inflation-linked price rises since 2020. Virgin Media, for instance, adjusted its prices in May to reflect the Retail Prices Index (RPI) inflation rate of 11.3%, plus an additional 3.9%. 

Similarly, Tesco raised its charges by 10.1% (the Consumer Prices Index (CPI) rate at that time) plus 3.9%.

The regulator reported receiving over 800 complaints regarding contract price increases between January and October, nearly double the complaints received during the same period in 2021. Customers have found it challenging to understand the implications of inflation-linked increases and the measures of RPI and CPI inflation rates.

Ofcom's provisional conclusion suggests that inflation-linked mid-contract price rise terms create substantial consumer harm by complicating deal comparison, reducing consumer engagement, and weakening competition.

BT Group share price. 

The BT Group share price fell 4.53% to trade at 125.59p from Monday’s closing price of 131.55p.