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Flutter Entertainment Stock Pops On $5bn Buyback News

Asktraders News Team trader
Updated 25 Sep 2024

Flutter Entertainment PLC (LON: FLTR), a leading global sports betting and gaming operator, saw its stock price jump by over 8% on Wednesday following a significant announcement. During its investor day, the company revealed plans to initiate a buyback of US$5 billion (£3.7 billion) worth of its shares. The news was positively received by investors, evidenced by a surge in the London-listed shares, which catapulted to a new 52 week high of 18,845p after the announcement.

This strategic move comes at a time when the company's total addressable US market is projected to expand substantially. By 2030, the market is expected to grow to US$63 billion, approximately one and a half times larger than initially forecast. This optimistic projection underscores the growing opportunities in the sports betting and gaming industry, especially within the US market. Flutter's chief executive, Peter Jackson, underscored his confidence in the company's future trajectory and its position to capture a significant share of these expanding opportunities.

Adding to the positive outlook, Flutter has transitioned its primary stock market listing from the London Stock Exchange to the New York Stock Exchange. This move further underscores its commitment to the North American market, where it anticipates the combined market opportunity in the United States and Canada to reach approximately US$70 billion.


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Beyond North America, Flutter's global ambition is evident in its projections for the global addressable market. By the end of this decade, the company anticipates that the market will be nearing an immense US$370 billion. Such projections make its share buyback plan seem like a calculated step to buttress its already robust market position.

This expansion and repurchase plan come amid a burgeoning market for online gaming and sports betting worldwide. As legalisations and regulations evolve, companies like Flutter Entertainment are poised to benefit from a larger customer base and increased gaming traffic. The rise in stock prices reflects investor confidence in the company’s strategic direction and its ability to capitalise on the ever-increasing gaming market.

Flutter Entertainment's announcements point to a company positioning itself aggressively for future growth, especially in the most lucrative markets of North America. The share buyback is a testament to the company's robust financial health and an indicator of its management's belief in the long-term value of its stock. For shareholders and potential investors, these developments might signal a unique opportunity to engage with a forward-looking entity in the ever-growing sports betting and gaming industry.

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