Sony’s stock (TYO: 6758 / NYSE:SONY) is listed on the Tokyo Stock Exchange (TSE) under the ticker symbol 6758. It also trades on the New York Stock Exchange (NYSE) under the symbol SONY as an American Depositary Receipt (ADR). The stock is a component of the Nikkei 225 index in Japan, and the S&P Global 100.
Sony Group Corporation Shares Shares Today (6758.T)
Sony Group Corporation EPS and Revenue Breakdown 2020-2023
| Year | EPS | Annual Revenue |
|---|---|---|
| 2020 | $7.54 | $80.48 bilion |
| 2021 | $5.98 | $88.06 bilion |
| 2022 | $5.78 | $76.58 bilion |
| 2023 | $5.50 | $88.97 bilion |
Sony Group Corporation, commonly known as Sony, is a Japanese conglomerate headquartered in Tokyo, Japan. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony began as a small electronics company but has since expanded into various industries, including consumer electronics, entertainment, gaming, and financial services. Sony is best known for its innovations in personal electronics, with iconic products, including the PlayStation gaming consoles.
In addition to its electronics and gaming divisions, Sony owns one of the largest music labels in the world, Sony Music Entertainment, and a highly successful film and television studio, Sony Pictures. The company’s diversified portfolio of businesses positions Sony as a major player in global entertainment and technology markets.
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Competitor Comparison
Sony Group Corporation Price & Dividend Yield
Sony’s stock has enjoyed steady growth, particularly due to its leadership in gaming and entertainment. The stock made considerable gains between 2016 and January 2022. However, there was a decline throughout 2022 and throughout 2023, and so far into 2024, its price has ranged. As of late November, Sony’s US ADRs are trading around the $19.06 mark.
Dividend Yield: 2.97%
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Sony Group Corporation Share Price Forecast
According to data from TradingView, out of 25 analysts covering Sony, 23 have issued a Buy rating, while three have assigned the stock a Hold rating.
A View From The Bulls: In a note to clients in the first quarter of 2024, analysts at Macquarie upgraded Sony to Outperform from Neutral with an unchanged JPY 15,000 price target. The firm told investors in a note that it was still cautious about the excessively high sell-side expectations regarding the company’s Game segment profits and its profit margins over the longer term. Macquaries said at the time that it believed there was a near-term opportunity in the stock based on the market’s underappreciation of the impact of the Helldivers II game. They explained that the game had the potential to favorably shift the narrative around Sony’s games business.
A View From The Bears: There is a lack of significant bearish views to be found on the stock. However, Daiwa Securities recently lowered its rating for Sony to Outperform from Buy, with a 12-month target price of JPY 16,000. The firm reduced its Sony price target next-FY P/E for the company from almost 20x to just over 17x due in part to the slowing pace of growth in the overall game market. Even so, the firm said it still sees upside potential for Sony’s stock, based on the prospects for continued operating profit growth due to a growing PlayStation install base, its cost-efficiency improvements, and a change to higher-value-added image sensors.
Average Analyst Consensus 12-Month Price Target: $108.82 pre split – $21.76 post split
Our View: Sony’s leadership in gaming and entertainment, combined with its legacy in consumer electronics, positions the company as a strong, diverse, multi-faceted business. The PlayStation division remains a key driver of revenue and profit, especially as gaming increasingly becomes a service-driven industry. However, the company faces challenges from strong competition in gaming and changing trends in consumer electronics.
Despite these risks, Sony’s strong balance sheet, diverse revenue streams, and ability to innovate across multiple sectors make it a solid long-term investment.
Who Should Buy Sony Group Corporation Shares?
Sony is well-suited for investors seeking exposure to the gaming, entertainment, and technology sectors. The PlayStation brand remains a significant player in the global gaming industry, and Sony’s leadership in music and film ensures it will continue to benefit from the growing demand for digital content.
Investors looking for a diversified company that operates across multiple high-growth industries may find Sony appealing. The company offers the potential for both capital appreciation and stable income, as it has a solid track record of paying dividends.
However, investors should be mindful of potential risks, such as increased competition in gaming from both established players and new entrants, as well as the cyclical nature of the consumer electronics business. Sony’s ability to adapt to technological shifts, such as cloud gaming and new forms of content delivery, will be key to its future success.
