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Apple’s $110BN Buyback Program – What Does It Mean For AAPL Share Price?

Asktraders News Team trader
Updated 13 May 2024

Apple Inc. (NASDAQ: AAPL) has consistently been at the forefront of innovation and financial strength in the tech industry. Recently, the company announced a record-breaking stock buyback program that is capturing the attention of markets, with many wondering what the result could be for the stock price. With a plan to repurchase $110 billion worth of its own stock, Apple is not only doubling its previously largest repurchase effort but also signalling confidence in its future.

Reducing the supply of AAPL shares by buying them back would be expected to help create buying pressure on the stock, and help push prices up. Now there is no guarantee that this is the result, but it is certainly one of the main reasons why companies buy back shares, creating supply and demand imbalances that can hopefully provide shareholder value from the excess cash reserves.

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This historic buyback was revealed alongside the financial details of the second fiscal quarter of 2024, where a 4% revenue decline was reported, primarily due to headwinds in the Chinese market. Despite this, Apple remains bullish about its prospects. The Apple Board of Directors authorised the buyback on May 2, in conjunction with a 4% increase in cash dividends to shareholders at $0.25 per share, which will be payable on May 16.

During the most recent quarter, Apple invested $23.5 billion in repurchasing shares, allocating a significant portion of its $62.6 billion in cash flows from its operations. This aggressive repurchasing strategy underlines Apple's focus on enhancing its earnings per share by reducing the share count available in the market.

After the announcement, investor enthusiasm was palpable, with Apple stock seeing a 6% increase in value. However, concerns remain regarding the company's growth trajectory. Apple's performance in 2024 has included a 5% loss in stock value, in contrast to the S&P 500, which has gained over 9%. Analysts, on the other hand, predict an upside potential for Apple stock within the next year ranging from 15% to 37%, setting share price targets between $210 and $250.

Adding to the complexity of the situation, Apple's quarterly earnings highlighted a 10% decrease in iPhone sales. Nevertheless, there's a silver lining with the services segment achieving a record $23.9 billion. In a bid to maintain its competitive edge, Apple also showcased its latest product offerings, including the thinnest iPad Pro to date, powered by the new M4 chip.


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Apple's colossal $110 billion stock buyback program, despite being announced amid challenging times, represents the tech giant's optimistic outlook and proactive approach towards shareholder value enhancement.

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YOUR CAPITAL IS AT RISK. 76% OF RETAIL CFD ACCOUNTS LOSE MONEY