In-game advertising platform firm Bidstack Group (LON: BIDS) announced an exclusive partnership with Belgrade-based Nordeus on Friday, sending its share price 2% higher.
Nordeus is best known for its flagship game, Top Eleven, which is now part of Nasdaq listed Take-Two Interactive Software.
“This new partnership bolsters Bidstack's stadium vertical, which is a natural environment lending itself well to native in-game advertising,” the company said in a statement.
Bidstack also believes the deal demonstrates its progress in working with the world's leading game developers.
Nordeus will integrate Bidstack's technology into its game, which is intended to enrich data and reporting.
James Draper, Founder and CEO of Bidstack, said: “I am excited to be exclusively partnering with Nordeus and Top Eleven, a leader in the mobile football management genre. This is a strong endorsement for our value proposition and recognition as a leader in the market.
“The deal strengthens our reach into the football management simulation genre, reaching passionate football fans across the globe.
“The implementation of our technology enhances the realism of the game-play with seamless premium brand experiences. We are looking forward to working closely with Nordeus to drive an incremental revenue stream which they can re-invest in their passion of creating world-class games.”
Bidstack's share price is trading at 2.048p, up 2.35% on Friday.
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