- Fords' F-150 Lightning truck is in high demand ahead of its Spring release
- Plans to double production levels came ahead of GM'S electric pickup reveal
- Things are looking positive for Ford's EV growth in 2022
I mentioned in a recent article how Ford (NYSE: F), seen by many as somewhat of an old dog in the flashy new EV market, shows strong, investable fundamentals. Especially in comparison to other fledgling companies that seem to boast little other than well-polished expectations. Ford’s F-150 electric pickup has all the right hallmarks for buyers looking to enter the EV market without the hype and hysteria bred within social media, and everyone looking for the next ‘to the moon’ Tesla.
Well, Ford’s F-150 has been attracting serious attention; to be more precise – 200,000 reservations ahead of its arrival at US dealers this coming spring. Honing in on the truck’s evident popularity, Ford has announced today that they aim to double the annual production capacity of the F-150. After all, why experiment when you have a winning recipe?
But it isn’t just reservations that have spurred the production increase over at Ford. In a clever market swoop, Ford’s announcement came just a day before GM’s public introduction of the Chevrolet Silverado electric pickup, expected to go public early next year. This gives Ford time to capitalize on the better-than-expected demand that will see doubled production levels of not only the F-150 Lightning but also the Mustang Mach-E electric crossover.
Investors shouldn’t forget that Ford hopes to be “the clear No.2 electric vehicle maker in North America” – and at this rate, that estimation isn’t looking too audacious. The next year or so will be the real make or break for emerging EVs all looking to snap up a lucrative slice of the market share. Ford stock is currently trading at a daily gain of 7% at a price of $23.25.
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