Experian Shares Break 3,500 After Finding Support

Experian's share price (LON: EXPN) had experienced a Q4 to forget, with the final quarter of last year seeing a decline of more than 13% for the firm. With EXPN finding a support level around 3,400 as it did in August, holders may be looking for the next upward leg in the stock, with a new campaign coming as the price pushed above 3,500 with a 1.6% gain on the day so far.

The new ad campaign titled “Tackling Life by Experian,” aiming to inspire Americans to better manage their finances in 2025. The campaign features prominent NFL players Jordan Love and Fred Warner, along with their partners, Ronika Stone and Sydney Warner, respectively.

The primary focus of this initiative is to highlight Experian's services that can save consumers both time and money. Key offerings include a subscription cancellation feature that is part of a paid membership, allowing users to manage and cancel subscriptions effectively. This feature has reportedly helped users save an average of $270 annually, although results may vary.

A national survey conducted by Experian revealed that 43% of respondents have set a New Year's financial resolution to save money. This aligns with Experian's findings that consumers typically hold four subscriptions, which can cost nearly $1,000 per year. Experian's tool for subscription management addresses this concern, providing a practical solution to help individuals improve their financial health.

The campaign includes commercials with athletes discussing how Experian fits into their lives, developed in collaboration with Athletes First. These ads are set to be broadcast across various platforms, including TV, CTV, digital platforms, and during major sports events like the College Football Playoffs.

Kevin Everhart, Experian’s Chief Growth Officer, emphasized the various financial tools provided by Experian designed to enhance financial health. Experian, a global data and technology firm headquartered in Dublin and listed on the London Stock Exchange, operates in several sectors such as financial services, healthcare, automotive, and insurance, employing 22,500 people across 32 countries.

With this new campaign, Experian aims to provide consumers with the necessary tools and knowledge to make informed financial decisions in the coming year.