Frasers Group Expands Global Reach with 14.65% Stake in Accent Group

London-listed retail firm Frasers Group (LON: FRAS) has solidified its presence in the Australian and New Zealand markets with a strategic investment in Accent Group Limited, the company announced Wednesday.

The company said it has acquired a 14.65% stake in Accent, a prominent retail and distribution business renowned for its premium brands and strong market position.

Accent Group, a premium distributor in the performance and lifestyle market, operates a network of nearly 900 stores and websites across Australia and New Zealand consisting of multi-brand sports fashion stores, vertical-owned brands, and global exclusively distributed brands such as Skechers, Hoka, UGG and Vans. 

Frasers Group's investment in Accent will allow it to tap into the vibrant Australian and New Zealand retail landscape and expand its global footprint.

Michael Murray, CEO of Frasers Group, expressed his enthusiasm for the partnership, stating, “This investment is an exciting step in the expansion of our international footprint, which is a key growth driver for the Group.  Accent has built an incredible ecosystem of sports and lifestyle brands in Australia and New Zealand. 

“They have a strong platform across stores, digital, and distribution, offering a lot of potential for Frasers concepts and brands.”

Daniel Agostinelli, CEO of Accent Group, echoed Murray's sentiments, emphasising the potential for significant mutual opportunities between the two organizations. He noted the cultural alignment and shared vision that will drive the partnership forward.

“We see the potential for significant mutual opportunity with Frasers Group,” stated Agostinelli.

As part of the strategic alliance, Accent has offered Frasers Group the opportunity to appoint a director to its board. In its full year 2024, Accent delivered AUD$1.6 billion in sales.