Shares of esports solutions provider Gfinity (LON: GFIN) are rising on Thursday after the company announced it has been appointed as the official esports and gaming partner of IQONIQ.
The partnership with IQONIQ, a fan engagement platform, is for three years.
Gfinity's share price is currently trading 2.56% higher at 4p after initially climbing to 4.40p following the announcement.
Gfinity will help support the planning and building of a content and online gaming hub hosted on the IQONIQ fan engagement platform.
The AIM-listed firm will receive a monthly service fee to provide a range of services, including online content production, influencer management services, marketing and promotion via Gfinity Digital Media, online gaming and tournament play and commercial and creative support.
The initial focus will be delivering a fan-focused tournament for eFootball PES 2021 after IQONIQ recently announced a partnership with the game's publisher, Konami.
“The partnership demonstrates Gfinity's strategic focus of working with game changing organisations that have a need for our core capabilities and who are prepared to share commercial upside based on our combined performance,” commented John Clarke, Gfinity's CEO.
“Commercially this is one of the largest deals in Gfinity's history and the team is ready to deliver outstanding results,” Clarke added.
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