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Here’s Why B&M Shares Are Down 22% This Year

Sam Boughedda trader
Updated 23 Aug 2024

Retailer B&M European Value Retail (LON: BME) has seen its shares tumble by 22% this year, leaving investors questioning what happened to the stock that experienced a strong rise in 2023.

The company, which Deutsche Bank named as one of its preferred UK retail names in December 2023, noting its “specific and interesting” investment case, has seemingly faced some challenges that have contributed to its decline.

One of the major factors driving the more recent share price slump is the company's failure to provide any formal guidance for the year to March 2025.

This lack of clarity, announced alongside its annual results, sent a wave of uncertainty through the market. Investors were left guessing about B&M's future prospects, leading to a sell-off in the stock.

In the past three months alone, B&M's shares have dropped by 19%. The market's reaction to the absence of guidance suggests that investors are seeking more reassurance about the company's ability to navigate the challenging retail landscape.

Economic uncertainty and changing consumer behavior have all put pressure on retailers, and B&M is no exception, despite its value offering.

B&M European Value Retail store

Despite the concerns, it hasn't all been bad for B&M. In its July Q1 trading update, the company said group revenues rose 2.4% year-on-year and “strong, profitable progress” was being made on the B&M UK store openings, with 19 gross stores opened in Q1. However, B&M UK like-for-like sales fell 3.5%, with the company citing “exceptionally strong comparatives” and unseasonal weather in April and May this year.

In June, B&M was cut to Underweight from Equal Weight with a price target of 433p, down from 575p by Morgan Stanley. The investment bank said the company's growth is slowing, while they believe its margins will contract year-over-year in fiscal 2025.

According to the bank, this is a worse outlook than B&M's UK retail peers.

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Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples. 
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