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Is Amazon’s Stock (NASDAQ: AMZN) Value At This Level?

Asktraders News Team trader
Updated 10 Oct 2024

With the Nasdaq 100 seemingly intent on challenging 52 week heights and the economy showing robust growth, looking for stocks that provide value is becoming ever important. One such stock drawing significant attention is Amazon.com (NASDAQ:AMZN), which currently hovers around a price point of $185—down more than $15 from its own 52 wk high of $201.20.

Amazon's stock price has not exactly been a laggard over the past year, gaining 43% and recapturing the $185 level which had proven to be the high bar for almost 3 years before the recent breakout. What has been a strong resistance level could yet turn into support if AMZN can hold above for a sustained period, so the question as to whether Amazon represents value again rears it's head.

The backdrop to Amazon’s potentially attractive pricing is an overall buoyant US economy, expanding by 3% in the second quarter. The stock market followed suit, registering all-time highs during the third quarter.

The US Federal Reserve's unexpected decision to slash interest rates by 50 basis points, citing geopolitical tensions as a concern for economic progress, has also added to the intrigue. Jamie Dimon, CEO of JPMorgan Chase, supports this action, identifying potential market disruptions from global unrest as justification for the cut, even if it appears ever more likely that these rate cuts will be lighter in size in upcoming meetings.

In times marked by tensions and with the impending US election, companies exhibiting consistent sales and profit growth stand out as resilient opportunities. The growth trajectory of industries such as artificial intelligence (AI), which is expected to burgeon into a $407 billion market by 2027, underscores the evolving nature of the global economy.


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Amazon's ventures in the AI sphere, particularly its foray into generative AI, has sparked considerable excitement, highlighting its growth aspirations. The integration of AI into its Amazon Web Services (AWS) has contributed to an impressive 18.8% growth in sales year-over-year for the second quarter, solidifying AWS's vital role.

Notably, Amazon reported a 10% increase in revenue during the same period, reaching an impressive $148 billion, thanks to the strength of its core businesses in e-commerce and cloud computing. Furthermore, the company achieved an operating margin of 9% over the past 12 months—its highest yet—which indicates a robust mix of growth and profitability.

Analysts' high target price of $265, and the low of $180 present an intriguing picture. The consensus forecast of $218 is again significant potential upside from the current trading level. Whether Amazon's stock price can test these levels will be a tale that is told in time, but taking into analyst interpretations can be a worthwhile exercise when taken as an additional piece of information rather than a decision making tool.

In the broader context of ongoing global shifts and considering Amazon’s strong market position, product diversification, and continued investment in emergent technologies, the company presents as a potentially interesting opportunity in years to come.

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