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Kingfisher Shares: Bullish or Bearish?

Sam Boughedda trader
Updated 12 Jul 2024

Kingfisher plc (LON: KGF), the parent company of B&Q and Screwfix, is subject to a mix of analyst views. While one camp sees the home improvement giant as a promising investment, others are taking a more cautious stance.

B&Q Kingfisher

With the company facing challenges and opportunities, analysts are divided on the future trajectory of Kingfisher's share price.

Firstly, analysts at Jefferies are more cautious about the stock. In a note to clients Thursday, they raised their price target on Kingfisher to 250p from 205p, but they kept a Hold rating on the shares.

Kingfisher shares are currently trading at 269.4p after a 2.6% increase in Thursday's session.

In a research note, Jefferies told investors that while there is scope for a further re-rating if macro conditions improve, they remain wary as UK housing indicators indicate little correlation with Kingfisher trading items.

In addition, they stated that the company's long-standing challenges in France could drag on the company's valuation. It is also important to note that Kingfisher is currently the fourth most-shorted London-listed stock, according to ShortTracker, with five firms said to be holding a bearish position.

On the other hand, analysts at Deutsche Bank upgraded Kingfisher to Buy from Hold on Tuesday, raising the price target to 310p from 245p.

The bank said it is “turning more positive” on UK retailers after its UK discretionary spending analysis highlighted “robust” income growth.

Furthermore, Deutsche Bank feels that with consumer confidence rising during the second quarter, political certainty coming into play, and inflation under control, UK discretionary spending will better track earnings growth in the next 12 to 18 months.

While Deutsche Bank's bullish stance, underpinned by a positive outlook for UK discretionary spending, suggests potential upside for the share price, Jefferies' more cautious approach highlights the persistent challenges facing the company, particularly in the French market.

Of course, the trajectory of Kingfisher's shares will depend on various factors, including the broader economic climate, the company's ability to navigate challenges in its key markets, and its success in executing its strategic initiatives. Investors will be closely watching these developments as they weigh up the potential risks and rewards of investing in Kingfisher.

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Sam is a trader and lead stock market writer at AskTraders. After starting his career in the forex market, Sam now focuses on stocks, specifically consumer staples. 
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