The Marin Software Inc (NASDAQ: MRIN) stock price rallied 45.7% after announcing a new and innovative integration with HubSpot, which should improve the results performance marketers get when using the company’s software.
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Marin noted that the integration was meant to expand the campaign success metrics for marketers by offering them a comprehensive view that extends beyond online interactions and website activities.
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The company stated that traditional campaign optimization is often limited to online activities, leaving behind a treasure trove of customer insights hidden within CRM data.
The integration between HubSpot, well-known for its inbound marketing prowess, and Marin Software, a marketing analysis and digital marketing optimization leader, aims to bridge the above gap and open doors to enhanced campaign insights.
HubSpot's comprehensive suite of tools empowers businesses to engage and please customers throughout their journey, from lead generation to customer relationship management. Marin Software's digital marketing optimization and automation expertise seamlessly complements this approach. The resulting integration offers a powerful synergy that can supercharge campaigns and drive remarkable results.
The Marin for HubSpot integration encourages marketers to explore a broader spectrum of data after recognizing the limitations of focusing solely on online interactions. The integration encourages businesses to evaluate campaigns based on true customer value, be it via a longer sales cycle initiated by a website form, call centre inquiries, or in-store purchases
This approach allows marketers to move beyond rudimentary metrics and optimize strategies for maximum business impact. By aligning HubSpot's rich CRM data with campaign data in Marin, the integration equips marketers with a comprehensive understanding of customer behaviours, interactions, and preferences.
Some of the key benefits of the integration include an All-in-One View, as the integration creates a unified dashboard that aggregates data from both HubSpot and major publishers like Google, Meta, and Microsoft.
Another benefit is a more Simplified Workflow as manual data aggregation and normalization become the past. The integration automates such processes, eliminating errors, saving time, and streamlining marketers’ workflows.
The third benefit relates to Intelligent Bidding, as marketers can set bids with greater precision based on deeper customer insights.
Marin Software (MRIN) stock price.
The Marin Software (MRIN) stock price rallied 45.65% to trade at $0.62, from Tuesday's closing price of $0.43.
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