Key points:
- Man City expands partnership with cryptocurrency platform OKX
- Building On An Already Existing Deal
- Follows Multiple Sports Sponsorships By Cryptocurrency Firms
- key point
Manchester City has announced that cryptocurrency platform OKX will be their training kit sponsor for the coming season. This announcement builds on an already existing deal between the English Premier League Champions and the cryptocurrency. This news is just another example of the growing ties between the cryptocurrency industry and global sport.
Man City expands partnership with cryptocurrency platform OKX
The English football team Manchester City, who are the current Premier League Champions, revealed Monday that OKX, the cryptocurrency exchange will be its official training kit partner for the upcoming 2022-2023 season. The OKX logo will feature on the training kits for both the men's and women's first teams.
The OKX Global Chief Marketing Officer Haider Rafique stated, “Our partnership with Man City has provided a great platform through which we have the opportunity to educate those curious about crypto and offer those already involved the training they need to participate responsibly.”
Building On An Already Existing Deal
The training kit sponsorship is an expansion of the already existing partnership with OKX, which became Manchester City’s cryptocurrency partner back in March. The prior global, multi-year deal with Man City spans the club’s men’s and women’s teams, as well as esports operations.
This is another shot at a crypto partnership for Manchester City, six months after they cut ties with a previous sponsor, 3Key Technologies. This was due to a lack of clarity as to who the firm's senior executives were.
Follows Multiple Sports Sponsorships By Cryptocurrency Firms
The OKX and Manchester City sponsorship is just another of a growing wave of crypto industry companies who are benefiting from associations with the world of sport. The Manchester United training kits are sponsored by Blockchain company Tezos, whilst Christiano Ronaldo has signed a multi-year deal with Binance.
Meanwhile, eToro has multiple relationships with English and German football teams.
Plus, in the US Crypto.com have this year announced naming rights to the NBA's Lakers and Clippers arena, whilst Coinbase has agreed a broader “brand presence” on every NBA league court.
We do not see this trend doing anything but continuing into the future, despite the chills of the current Crypto Winter.